Entertainment examines the role of media in shaping how people spend their leisure time, connect with others, and understand the world around them. The chapter explores different forms of entertainment media, including television, movies, music, video games, streaming platforms, and online content, while considering why certain types of entertainment attract particular audiences. Students examine how…
Advertising explores how advertisements influence people’s attitudes, choices, and purchasing behavior. Students examine the strategies advertisers use to attract attention, persuade audiences, and create associations between products, brands, and lifestyles. The chapter also encourages students to critically evaluate advertising messages and recognize how media platforms use audience data, targeting, and persuasive techniques to connect consumers…
News examines how people consume, interpret, and evaluate news in today’s rapidly changing media environment. Students explore how news is selected, produced, and distributed, as well as how factors such as algorithms, personal interests, and media habits can influence what people see and believe. The module also encourages students to think critically about news consumption,…
Search Engines & AI Search Engines & AI explores how search engines and artificial intelligence have changed the way people find, access, and evaluate information. Students examine how search results are generated, how algorithms influence what information users see, and how AI tools can affect research and decision-making. The topic also emphasizes the importance of…
“Free Media” & Privacy Instead of submitting your response through the ML inquiry tool, write a 400–600-word personal essay addressing the assignment’s bullet points. Assessment Exam 1
Free Speech & Censorship Required Videos Key Focus Explore:
Media Economics Required Activity Key Focus Consider how media companies make money, how clicks influence content, and why sensational or misleading content can attract audiences.
How People Use Media Assignment: Media-Free Day & Evaluation of Experience Choose one weekday to spend without media. You may: You should not use media for entertainment or personal consumption, including: Reflection Essay Write a 400–600-word essay describing your experience. Consider the following:
Week 1: Media Literacy Assignment: Media Diary & Assessment of Media Use This assignment has two parts and is designed to help you examine your personal media habits. Part 1: Media Diary Track your media use from when you wake up on Friday, 1/23, through bedtime on Tuesday, 1/27 using the Excel file provided in…
COMM-2413: Media Literacy explores how media influences the way people understand, interpret, and interact with the world around them. The course examines everyday media consumption, including social media, news, advertising, entertainment, and digital technologies such as search engines and artificial intelligence. Students are encouraged to reflect on their own media habits while developing a deeper…
