Media Literacy COMM-2413: Module 8
Advertising explores how advertisements influence people’s attitudes, choices, and purchasing behavior. Students examine the strategies advertisers use to attract attention, persuade audiences, and create associations between products, brands, and lifestyles.
The chapter also encourages students to critically evaluate advertising messages and recognize how media platforms use audience data, targeting, and persuasive techniques to connect consumers with advertisers.
Required Reading
- Hobbs, Chapter 5
Key Focus
Examine how advertising influences consumers and how media platforms use advertising to generate revenue.
One Comment